Hedonism Wines
Hedonism Wines is a luxury wine and spirits boutique in the heart of Mayfair, London.
It has become a destination for collectors and enthusiasts alike, offering an extraordinary range of over 6,500 wines and 3,000 spirits. The selection spans rare, iconic bottles from the world’s top producers to more accessible everyday wines, all curated with a focus on quality, provenance, and discovery.
Established in August 2012 and located in the heart of London’s Mayfair, Hedonism Wines is a fine wine and spirits boutique which has already become the most talked about wine project of recent times.
The hedonistic way of thinking originated in the early Greek philosophic schools where it was believed that pleasure was the only intrinsic good. However, they firmly believe that there are many things which one should enjoy in life, and with the word “hedonism” frequently used in tasting notes, wine is certainly one of them. What better name for a shop which stocks the finest and rarest wines and spirits?
The UK’s best buyers have sourced around 6,500 wines and 3,000 spirits, taking the crème de la crème from each region of the world whilst carefully checking the provenance of every bottle.
From classics including the Macallan 1946 Select Reserve, Highland Park 50YO, Ararat Noyan Tapan 70YO and a magnum of Domaine de la Romanée Conti Romanée Conti 1966 to a vast collection of the outrageous and quirky Sine Qua Non, a complete vertical of Masseto, Torbreck The Laird 2006 in a spectacular 27-litre bottle, and a whole host of old and rare liqueurs, gins and vodkas.
They are also delighted to offer guests the opportunity to sample nearly 50 wines on site using their 5 Enomatic machines. Tasting highlights in the past have included Screaming Eagle 2010, Latour 1996, 2002 and 2008, Lafite-Rothschild 1959 and 2005, Château Rayas 2005, Sine Qua Non Midnight Oil, Atlantis Syrah, B20, Sublime Isolation, Hoodoo Man and The Monkey, Masseto 1994 & 2002, Château d’Yquem 1981, 1983, 1999 and 2001, Gaja Barbaresco 1985 and many more.
Trusted by industry-experts
“Since we integrated Prommt, it has given us real peace of mind when interacting with new or remote customers, allowing the team to focus on the product rather than the technicalities of the payment.
The platform offers a simple yet very efficient way to generate and send payment links. For our retail team, this can be done instantly while on the floor.
The key added value is to make the payment a minor part of the conversation, meaning that our team has more of the customer’s time to focus on answering to their demands. The team immediately adopted the tool, seeing a real improvement in the customer journey.”
Hedonism Wines
Mayfair, London
