3 Ways to turn Multichannel Payments into an Omnichannel Experience

Sneha Padavala

29th Jan 2025
3 Ways to turn Multichannel Payments into an Omnichannel Experience

Electronic Payments International

In today’s dynamic retail environment, shopping is no longer confined to a single channel. Customers seamlessly navigate between digital and physical touchpoints – discovering products on social media, reading reviews online, visiting stores to see items firsthand, and completing purchases on mobile apps. In fact, 60% of UK shoppers, visit physical stores to view products even if they intend to buy online. This interconnected journey has shifted from being a luxury to an expectation.

To meet these evolving demands, an omnichannel payment strategy is indispensable. They enable retailers to create a unified and flexible shopping experience, allowing customers to transition between channels without losing their transaction history or preferences. Whether shopping online, in-store, or through an app, customers expect payment options that align with their preferences – delivered through a consistent, branded, and frictionless checkout experience.

A strong omnichannel payment strategy goes beyond the purchase, covering the entire customer journey, including returns and refunds. Businesses that adopt these strategies improve customer satisfaction and retain an average of 89% of their customers, compared to just 33% for those with weaker approaches. Adam Ball, CCO at Prommt, shares three practical ways retailers can optimise their payment strategy to meet customer expectations.

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