Capture Millennial and Gen Z Flexible Payments and Connected Shopping Experiences

ReadWrite | Donal McGuinness, CEO of Prommt

“The rise of Millennial and Gen Z powerhouses and how they are shaping the shopping landscape, is forcing companies to adapt or risk being left behind,” writes Donal McGuinness, CEO of Prommt.

From embedded payment links to open banking, the key to winning over Millennials and Gen Z lies in aligning your payment solution with their expectations. This cohort craves convenience, personalisation, and a frictionless checkout process that mirrors their fast-paced lives. Here are five ways to effectively capture this dynamic duo’s demands for flexible payments and connected shopping experiences.