Cart to Checkout: Harnessing Payments Technology to Drive Sales

CPA Ireland

Did you know that 70% of shoppers look for their preferred payment method when deciding where to buy? For Millennials, this is even more critical – 80% will abandon an online purchase if their preferred payment option isn’t available.

“Today’s customers want hassle-free checkout, consistent brand interactions online and offline, payment flexibility, and fast, secure transactions with strong fraud protection,” writes Donal McGuinness, CEO of Prommt

Your payment journey isn’t just a transaction—it’s an extension of your brand and often the final touchpoint that leaves a lasting impression. The key to reducing cart abandonment may well be in offering the right payment choices. Many brand websites miss this mark, leading to 20% more abandoned carts compared to online marketplaces.

Discover how smart payment technology can turn abandoned carts into successful sales in Donal’s latest opinion piece for CPA Ireland.