Swipe Left On Outdated Payments: What’s Trending With Modern Shoppers
Minute Hack | Donal McGuinness, CEO of Prommt
Millennials and Gen Z trust payment technology, have a better eye for spotting fraud, and welcome innovations that facilitate frictionless payments. What sets them apart is their innate comfort with technology, coupled with a strong preference for digital and mobile payment methods. They want “invisible” payments that seamlessly integrate into their daily routines.
As these younger generations gain financial independence, their economic influence continues to grow, reshaping the future of payments. To stay ahead of the game, businesses must adapt and cater to their unique expectations. Here are the top three traits today’s shoppers desire in payment experiences.