What Every Retailer Should Know to Optimise Payment Experiences

Business Age

Customers expect payments to be reliable, secure, and convenient. Simplicity is key: fewer steps mean less friction, and less friction leads to higher conversion rates.

Retailers must address key questions to meet these demands: How can I ensure a secure checkout across all customer touch points? How can I tailor payment options to individual purchases? How can automation streamline the process? And how can I use clear branding and contextual cues to build trust and reduce fraud?

With the holiday season upon us, now is the perfect time to optimise your payment strategy. In his latest op-ed for Business Age, Adam Ball, CCO at Prommt, shares five essential strategies to enhance payment experiences and drive sales.