The anticipated emergence of Millennials and Gen-Z into the luxury retail space is here. Currently accounting for approximately 50% of luxury sales across the globe, this figure is expected to exceed 70% by 2025 (Bain & Co., 2022). As modern technology and evolving customer mindsets shape the landscape of high-value retail, the lines between physical and digital touch points continue to blur. At Prommt we have noticed that many of our luxury clients are incorporating a more personalised communications strategy that extends to payment collection and beyond, in order to foster relationships with repeat customers. We believe that by developing a business strategy where digital and in-store interactions complement rather than compete with each other, brands are able to successfully create bespoke shopping experiences that connect and leave a lasting impression. Luxury’s new generation of hybrid shoppers expect to engage with brands through multiple channels simultaneously. Read our latest market insight piece to learn how an omni-channel approach to payment flexibility focused creating bespoke experiences opens opportunities to enhance the way retailers interact with customers, building stronger and more enduring relationships.