How Omnichannel Payments are Bridging the Generational Gap

Irish Tech News

“Deliver a great experience, and customers will buy more, stay loyal, and spread the word. But what defines a great experience? Convenience, choice, and consistency,” writes Adam Ball, CCO at Prommt, in his latest op-ed for Irish Tech News.

Offering choice is important, but too many options – like a checkout packed with 20 payment methods – can lead to confusion and cart abandonment. Instead, businesses should focus on a few secure, convenient digital payment options that seamlessly integrate into their omnichannel strategy.

Businesses with a strong omnichannel approach can see up to an 89% boost in customer retention. In his article, Adam shares three actionable methods for implementing effective omnichannel payments.