Making Payments Personal: How Tailored Experiences Drive Sales and Retention

Retailist Magazine

77% of customers say they’d abandon their cart if their preferred payment method isn’t available, according to a recent report by PYMNTS. In today’s digital world, a fast, frictionless and personalised experience isn’t just nice to have – it’s essential.

The checkout process is more than a transaction; it’s the final brand touchpoint where impressions are made and loyalty is won. When brands cater to customer preferences, they’re not just selling – they’re building a meaningful connection. Every step of the shopping journey shapes how customers feel, and that positive feeling is what brings them back.

With the holiday season around the corner, Donal McGuinness, CEO at Prommt, shares four key strategies for a seamless, personalised checkout that boosts sales and brand loyalty, in his latest op-ed for Retailist. Don’t let cart abandonment be a missed opportunity – make each payment journey count!