What today’s shoppers want from payment experiences
Swipe, Click, Tap: The Rise of Seamless, Digital Payments
What sets Gen Z and Millennials apart is their innate comfort with technology, coupled with a strong preference for digital and mobile payment methods. They trust payment technology, are better able to spot fraud, and welcome innovation that facilitates frictionless payments such as embedded payment links and open banking.
As these generations gain financial independence, their economic clout will only increase, shaping the very future of payments. Businesses must adapt and cater to their expectations, or risk being left behind. Here are the top three traits today’s tech-savvy shoppers look for in payment experiences.