Prommt drives strong Hospitality Growth Across Europe and North America
Prommt drives strong Hospitality Growth Across Europe and North America
The hospitality sector continues to evolve at remarkable speed.
Guest expectations are rising, global brands are prioritising digital transformation and hotels are under pressure to deliver seamless, secure and personalised payment experiences. Against this backdrop, our team has achieved one of our strongest years of international expansion to date.
In 2025, we expanded Prommt‘s hospitality client portfolio across seven new countries in Europe and North America. This expansion reflects the increasing demand for best in class link payment solutions tailored for the hospitality sector and the trust placed in us by global hotel groups, luxury resorts and innovative independent brands.
Below is a closer look at how we scaled, where we expanded and why our advanced paylink solution integrated with Oracle OPERA in hospitality continues to gain traction worldwide.
A Year of Strategic Market Expansion
Our hospitality client footprint expanded significantly as new countries were added to our growing list of active markets. Each region presents unique opportunities for hotels seeking to modernise their payment operations and reduce the risks associated with manual or card not present transactions. This expansion reflects the increasing demand for secure digital payment requests, automated workflows and fully integrated Pay by Link technology.
Our hospitality market footprint now includes
- Ireland
- United Kingdom
- Spain
- Italy
- France
- Germany
- Hungary
- Belgium
- Switzerland
- United States
- Canada
These markets form a powerful and connected network of hospitality clients who are embracing secure digital payment requests, operational automation and Oracle OPERA integrated Pay by Link capabilities. This expanded presence strengthens our ability to support global hotel groups with consistent, compliant and guest friendly payment experiences across multiple countries.
Why Hospitality Brands Are Turning to Link Payments
Hotels are increasingly searching for best link payment solutions tailored for hospitality business needs. The shift is driven by several factors that are reshaping the industry.
Key drivers of adoption
- The need to eliminate risky telephone payments
- Rising card fraud and chargeback exposure
- Growing guest expectations for fast and secure digital interactions
- The operational burden of manual card handling
- Growth of alternative payment methods such as Pay by Bank, reducing card fees where possible
Payment links reduce risk, improves efficiency and enhances the guest experience. For many hotels, the question is no longer whether to adopt Pay by Link but how to implement it in a way that integrates smoothly with their existing Oracle OPERA PMS.
Improving Guest Experience Through Smarter Payment Requests
One of the most common questions hoteliers ask is how payment links improve guest experience in hotels. The answer lies in simplicity, security and convenience.
Benefits for guests
Every touchpoint in the Prommt payment flow reinforces the hotel brand, leading to higher payment success rates and fewer abandoned payments.
- Branded payment request emails can be sent from a custom hotel email domain, helping to build trust and confidence to pay
- Consistent branding, imagery, tone of voice reflect the hotel brand
- The payment page can be embedded within the hotel’s own website, rather than redirecting guests to a third‑party payment page
For high value payments such as deposits, event bookings or long stay reservations, payment requests provide a professional and secure method that reassures both the guest and the hotel, with the added benefit of attaching key reference documents such as contracts or invoices – particularly valuable for weddings and events teams managing complex bookings.
Deep Integration with Oracle OPERA
Our OPERA integrated Pay by Link solution, supporting both Oracle OPERA Cloud and v5 has been one of the strongest catalysts for our international growth. Hotels are increasingly prioritising technology that fits naturally into their existing PMS workflows.
Key capabilities that hotels value
- The ability to automatically and manually send payment requests directly from Oracle OPERA through SMS, email or sharelink
- Full visibility of payment status within the PMS
- Automatic posting of system updates to guest balance, comments and traces upon successful payment
- Reduction in manual processes that are time consuming and often error prone
- Flexible reporting by department or location
Prommt has an all 5-star rating on the Oracle Cloud Marketplace, check out our reviews here.
This level of integration is especially important for large hotel groups operating across multiple countries. It ensures consistency, compliance and operational efficiency at scale.
Strong Growth Across Our Core Hospitality Sectors
Our expansion has been supported by exceptional performance across our main hospitality segments. Each sector has unique payment challenges and our technology is designed to address them with precision.
Key sectors driving adoption
- Luxury hotels and resorts
- Boutique and independent hotels
- Wedding and event venues
- Multi property hotel groups
Across all these segments, the demand for secure, branded, digital payment requests continues to rise. Hotels want to reduce fraud, streamline payment operations and deliver a better guest remote payment experience. Our platform enables them to achieve this.
Continued Growth and Innovation
Our expansion into seven new countries marks a significant milestone, but it is only the beginning. As hotels continue to prioritise digital transformation, secure payment requests and integrated Pay by Link solutions will play an even more central role in the guest journey.
We remain committed to supporting hospitality brands with technology that is secure, compliant and designed specifically for the way hotels operate. With strong momentum across Europe and North America, we are excited to continue building partnerships with global hotel groups and delivering solutions that elevate both operational efficiency and guest experience.