Open Banking is quickly becoming a popular alternative payment choice for merchants across Europe, empowering them to offer their customers with a swift, secure and seamless way to pay directly from their bank accounts. By embracing this capability, businesses across Retail, Hospitality, Automotive, Hardware and Services can enhance customer security, improve the checkout experience, and drive profitability. This blog highlights 5 ways merchants reap the rewards of Open Banking through reduced transaction fees, fraud mitigation, faster payments, enhanced customer experience and maximised payment success.