The Paypers – Global Ecommerce Report 2025

Prommt is highlighted in the latest report from The Paypers as a top Payment Orchestration Provider helping Ecommerce businesses succeed across Europe.

Fintechna

The way people shop has evolved, and so have their expectations. Today’s consumers don’t see separate channels; they see a single, unified brand. They want a frictionless journey that flows effortlessly between digital and physical touchpoints – from discovering products on social media and reading online reviews, to seeing items in-store and completing purchases via mobile apps. Delivering this cohesive experience isn’t just a competitive advantage anymore; it’s the baseline expectation.

Payments used to be a transactional necessity but now 70 percent of consumers across all generations prioritise having access to their preferred payment option when choosing where to shop. It’s a defining part of the customer experience. As the final step in the purchasing journey, the payment process shapes perceptions of your brand and influences whether customers will return. Millennials and Gen Z are especially quick to abandon purchases if their preferred payment method isn’t available.

Providing endless payment options may seem like a winning strategy, but too much choice can overwhelm customers, leading to frustration and higher abandonment rates. The smarter approach is to offer a selection of payment methods tailored to your audience, region, and industry. Above all, payments must be secure, intuitive, and seamless.

Businesses with strong omnichannel payment strategies boast an average customer retention rate of 89 percent, compared to just 33 percent for those without. Adam Ball, CCO at Prommt, discusses four strategies to unlock the full potential of omnichannel payments.

Electronic Payments International

In today’s dynamic retail environment, shopping is no longer confined to a single channel. Customers seamlessly navigate between digital and physical touchpoints – discovering products on social media, reading reviews online, visiting stores to see items firsthand, and completing purchases on mobile apps. In fact, 60% of UK shoppers, visit physical stores to view products even if they intend to buy online. This interconnected journey has shifted from being a luxury to an expectation.

To meet these evolving demands, an omnichannel payment strategy is indispensable. They enable retailers to create a unified and flexible shopping experience, allowing customers to transition between channels without losing their transaction history or preferences. Whether shopping online, in-store, or through an app, customers expect payment options that align with their preferences – delivered through a consistent, branded, and frictionless checkout experience.

A strong omnichannel payment strategy goes beyond the purchase, covering the entire customer journey, including returns and refunds. Businesses that adopt these strategies improve customer satisfaction and retain an average of 89% of their customers, compared to just 33% for those with weaker approaches. Adam Ball, CCO at Prommt, shares three practical ways retailers can optimise their payment strategy to meet customer expectations.

E-Commerce Times

“Open banking continues to make waves in financial services, driven by a growing variety of use cases for instant payments and payouts. As we head into 2025, fraud prevention and data security remain top priorities for open banking payments, with new regulatory directives and legislation set to enhance privacy, security, and the overall ecosystem,” says Donal McGuinness, CEO at Prommt.

In his latest interview with the ECT News Network, Donal dives deep into fintech’s pivotal role in remote payments and driving Pay by Bank adoption. He shares insights on the opportunities and challenges of this evolving landscape as commerce continues its shift toward a cashless economy.

Read the full interview to learn how open banking is shaping the future of finance.

Business Age

Customers expect payments to be reliable, secure, and convenient. Simplicity is key: fewer steps mean less friction, and less friction leads to higher conversion rates.

Retailers must address key questions to meet these demands: How can I ensure a secure checkout across all customer touch points? How can I tailor payment options to individual purchases? How can automation streamline the process? And how can I use clear branding and contextual cues to build trust and reduce fraud?

With the holiday season upon us, now is the perfect time to optimise your payment strategy. In his latest op-ed for Business Age, Adam Ball, CCO at Prommt, shares five essential strategies to enhance payment experiences and drive sales.

European Business Magazine

“The future of payments isn’t about one solution replacing another; it’s about giving merchants and payers the flexibility to choose the best option for their needs,” writes Donal McGuinness, CEO at Prommt.

As payment technology evolves, so does the way we use cards. Mobile and contactless payments are becoming the norm, and wearable tech – like Apple Watches, fitness trackers, rings and keychains – makes paying with just a tap even more convenient.

Payment innovation isn’t about replacing card payments, but enhancing them.

In his latest op-ed for European Business Magazine, Donal discusses why card payments remain relevant, even as consumers and businesses embrace new payment options like open banking.

Irish Tech News

“Deliver a great experience, and customers will buy more, stay loyal, and spread the word. But what defines a great experience? Convenience, choice, and consistency,” writes Adam Ball, CCO at Prommt, in his latest op-ed for Irish Tech News.

Offering choice is important, but too many options – like a checkout packed with 20 payment methods – can lead to confusion and cart abandonment. Instead, businesses should focus on a few secure, convenient digital payment options that seamlessly integrate into their omnichannel strategy.

Businesses with a strong omnichannel approach can see up to an 89% boost in customer retention. In his article, Adam shares three actionable methods for implementing effective omnichannel payments.

Retailist Magazine

77% of customers say they’d abandon their cart if their preferred payment method isn’t available, according to a recent report by PYMNTS. In today’s digital world, a fast, frictionless and personalised experience isn’t just nice to have – it’s essential.

The checkout process is more than a transaction; it’s the final brand touchpoint where impressions are made and loyalty is won. When brands cater to customer preferences, they’re not just selling – they’re building a meaningful connection. Every step of the shopping journey shapes how customers feel, and that positive feeling is what brings them back.

With the holiday season around the corner, Donal McGuinness, CEO at Prommt, shares four key strategies for a seamless, personalised checkout that boosts sales and brand loyalty, in his latest op-ed for Retailist. Don’t let cart abandonment be a missed opportunity – make each payment journey count!

FS Awards 2024

We’re on a winning streak! Huge congratulations to Team Prommt for taking home the “Innovative Banking Product Award” at the FS Awards! A special shoutout to our fellow finalists, Revolut and An Post Money – competing against such esteemed brands makes this achievement even more meaningful for us!

This recognition follows our recent win for “Best Open Banking Payments Project” at the Open Banking Expo in London last week. It’s a fantastic testament to our team’s dedication and commitment to driving innovation and excellence in payments.

We attribute Pay by Bank’s success to our smart payment orchestration controls, which empower merchants to automatically present the most suitable payment method – whether bank or card – based on transaction value, type, or location. This dynamic approach boosts adoption, lowers costs for high-value transactions, and delivers a seamless payment journey. Optimising the payment options offered to customers is essential to driving both adoption and success in open banking payments.

With Pay by Bank, our clients enjoy a payment success rate of over 93%, and effectively mitigate risks such as card fraud, data breaches, and chargebacks. Some of our clients have reduced card fees by up to 88%. We’re thrilled to keep pushing the boundaries of innovation alongside Token.io, our licensed partner for Pay by Bank.

Open Banking Expo Awards 2024

We are thrilled to announce that Prommt has won “Best Open Banking Payments Project” at the Open Banking Expo Awards in London last night! This recognition is a testament to our team’s hard work and commitment in driving innovation and excellence in payments!

Seamless and flexible payment options are essential for the success of open banking payments. Prommt’s smart payment orchestration empowers merchants to automatically present the most suitable payment method – bank or card – based on transaction value or location. This dynamic approach drives adoption, reduces costs on high-value transactions, and ensures a frictionless payment journey. Optimising the payment options offered to customers is a key factor in maximising success.

“Its model gives real payment choice to merchants and their customers, with new methods like Pay by Bank co-existing alongside more conventional methods, like cards. Prommt has seen particular traction with Open Banking in sectors with high-value transactions, and was able to demonstrate real savings for merchants.”