Our CEO Donal McGuinness joined the final episode of the bonus AM Live series. Jacqui Barker opens the conversation on the Drivetime Podcast with a brilliant discussion on how the automotive landscape is evolving, with Donal sharing key insights into the future of payments in the sector, how Prommt plays a central role in the wider payment infrastructure, and our upcoming integration with Keyloop that will further enhance payment efficiency for automotive retailers.

The global ecommerce landscape continues to evolve at remarkable speed, and businesses are navigating an environment that is more complex and interconnected than ever. The Global Ecommerce Report 2026 offers a comprehensive view of the forces shaping this market, from emerging technologies and cross border growth to the payment strategies that help merchants scale with confidence. This edition brings together insights from leading consultants, merchants, platforms, PSPs and industry associations, and we are pleased that Prommt is once again featured among the Payment Orchestration Players.

As retailers across Europe prepare for the busiest trading period of the year, the checkout experience has emerged as a decisive factor in customer satisfaction and conversion. What was once a single day of discounts has evolved into a month‑long shopping marathon, with Black Friday, Cyber Monday, and Super Saturday creating intense pressure on retailers to deliver seamless journeys across every channel.

Donal McGuinness, CEO of Prommt, underscores that checkout optimisation and fraud prevention are now central to success. Logistics, inventory management, and customer service remain vital, but the payment stage has become the hidden star of retail performance. A smooth, branded, and secure checkout not only protects revenue but also builds trust and loyalty at the most critical moment of the customer journey.