MP Moran is a builders providers group with five locations in London. They supply building materials, homewares and electrical goods, to the trade and to consumers. The company was formed in the 1970s and is still a family-run business.
In addition to a strong base of account customers, MP Moran take orders over the phone from new customers with whom they have no previous relationship. They traditionally used either Cash on Delivery (COD) or accepted payment over the phone, but these represented a significant risk.
Drivers had to carry cash or wait while a payment was phoned through to head office, which carried the risk of card fraud and chargebacks. They also learned that customers have become more concerned about data security, and are less willing to share card details over the phone. This led MP Moran to seek out Prommt to help them address these challenges.
MP Moran deployed Prommt in early 2018, using it in their head office credit control department where a team manage all of MP Moran’s remote payments. When an order is finalised over the phone, they tell the customer to expect a payment link via SMS or email. The customer is then responsible for entering their card details and the transaction is protected by 3-D Secure.
MP Moran also use Prommt to allow their account customers pay by card, including the payment request link in the Email.
Assistant Credit Control Manager, MP Moran
Using Prommt, MP Moran now process all requests from the credit control department at head office. They are able to give their customers a much better payment experience and accept business that previously they might have rejected due to the payment risk.
End-users tend to react quickly to the text link – which, on average, is paid in under three minutes. MP Moran also found that their customers adapted to it naturally, noting that the expectation is that ‘everything is online nowadays’ and that their payments are just catching up.