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Old Head Golf Links

This top-tier destination golf club uses Prommt to protect payments and to provide players with a superior experience.

Introduction

Occupying a stunning and unique headland reaching out over two miles into the Atlantic Ocean, the Old Head Golf Links is home to a spectacular, world-class golf course and luxury members’ accommodation. Located in County Cork, the prestigious golf destination uses Prommt to provide discerning guests and members with seamless payment experiences.

The Challenge

Old Head Golf Links in Kinsale is a world-class golf course that has to be played to be believed. The breath-taking natural setting and exceptional service combine to make it a firm favourite with discerning golfers from across the globe. Facilities include a warm-up range, a putting green and a short game practice area as well as a beautiful clubhouse and luxury accommodation. Old Head has firmly established itself as a top tier destination in the golf world and with such an illustrious reputation, the course is always in high demand. With capacity at a premium, tee times for members, guests and tour groups are always booked and paid in advance. This presented the reservations teams with some key challenges in relation to taking payments.
Many golfers would call to check availability and to provide payment to secure their booking. The team at Old Head recognised that they needed to offer their patrons a safe, secure and seamless way to pay in real-time.

The Solution

Prommt was chosen and implemented across the club in 2018. The system has not only provided a best-practice solution in terms of data protection and PCI compliance but has also delivered significant gains operationally.
Now members, guests and tour operators all regularly receive Prommt payment requests via email, SMS and ShareLink. The system gives the team at Old Head a quick, secure and compliant way to collect advance payments. It also provides international visitors with a seamless way to pay when it suits their own timezone. Given the longstanding relationships that Old Head has with many of its members, guests and tour operators, the club also makes extensive use of Prommt’s Autocharge feature.
This allows the team at Old Head to automatically apply charges as required while securely storing customer card details in a safe, tokenised format at the PCI Level 1 gateway level.

“Prommt makes life a lot easier for the team at Old Head and it’s really seamless for members and guests too. It eliminates a number of steps in the booking process; saving us time and allowing guests or members to pay at their convenience. Autocharge is particularly useful and the automation of receipts, reminders and alerts is fantastic. I’d have no hesitation in recommending Prommt.”

Susan Toal – Reservation Manager | Old Head Golf Links

The results

Prommt has been a real game-changer for the team at Old Head. It has satisfied all of the requirements in terms of data security and compliance. It has also delivered significant improvements in operational efficiency and the quality of the payment experience for guests. Prommt allows Old Head to make it as safe and easy as possible for their discerning guests and members to pay while protecting revenue and making life so much easier for the reservations team.

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